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Do you want to learn how to embrace the coastal grandmother lifestyle? You don’t have to live by the beach or be an actual grandmother to enjoy this aesthetic. In this post, I share everything you need to make your home and closet feel right out of a Nancy Meyers movie.
Picture this: A beachfront cottage with a garden full of hydrangeas and your favorite Ina Garten or Martha Stewart recipe in the oven. Soft jazz music playing, maybe Frank Sinatra, with fresh flowers and a glass of white wine on the table wearing a breezy linen dress. This is the cozy and relaxed lifestyle of a coastal grandmother.
This charming way of life has existed for some time, but the term coastal grandmother was first coined by TikToker Lex Nicoleta in 2022. Since then, retailers and social media have fallen in love with the aesthetic.
Sources:
Embroidered Pillow Shams // Pima Robe // Green Blanket // Rattan Bag // White Nap Dress // Cane Cuff Bracelet // Wicker Earrings // Espadrille Sandals // Light Blue Straw Clutch // Green Candle // Cane Vases // ChappyWrap Blanket
Let’s get into the essentials for your coastal grandmother vibe decor collection and wardrobe.
Some of my favorite retailers to shop for coastal grandmother home and fashion are J Crew, Lands End, Mark and Graham, Serena and Lily, and Tuckernuck. But really, you can find this style at any retailer if you know what to look for!
The general themes of this aesthetic include blue and white (with pops of green), natural elements like woven textures, light and airy fabrics, and inviting interiors. It is truly a blend of charming coastal vibes and classic traditional style.
I have included specific items at different price points. You can still achieve this look on a budget!
01.
Cable Crop Cardigan Sweater
A lightweight cardigan is one of the classic staples in any coastal grandmother’s closet. It’s the perfect piece for the cool season on the beach or dining al fresco.
Old Navy is one of my favorite places to find coastal grandma style on a budget. If you want to invest in a cashmere cardigan that will last you for years, check out this one at J Crew.
02.
Cotton Bed Blanket
A cozy blanket is the perfect addition to any room, especially a living room sofa or guest room! This is a nice shade of green for a subtle pop of color.
Nothing says warm and cozy like a good blanket! This one is lightweight, so it’s ideal for warmer evenings. If you prefer a thicker blanket for cold weather, ChappyWrap throw blankets are a great option. The prints and colors are very coastal grandmother style.
03.
Cordless Table Lamp
If anyone had a lamp on their kitchen counter, it would be a coastal grandmother! I love the ambiance that cordless lamps add, especially in a kitchen.
Cordless lamps and natural textures are easy ways to make any space feel cozy. I also like to use cordless lamps on my dining table instead of candlesticks, and they are great for outdoor patios for additional lighting.
YOU MAY ALSO ENJOY: 20+ Classic Coastal Kitchen Lighting Fixtures
04.
Beach Club Stripe Pajamas
Blue and white stripes are the pattern I immediately think of when I hear coastal grandmother. A luxurious pair of pajamas and a good book are a comfy way to spend a night at home.
One of my favorite places to shop for good quality pajamas and loungewear is LAKE Pajamas. They are truly the softest I have ever worn. If you already have a favorite pair of PJs, try one of the LAKE Pajamas robes!
05.
Long Sleeve Essentials Shirt
A coastal grandmother always has a few crisp white shirts in their closet. They can be worn with the sleeves up in the garden or styled more formally with jeans.
I love the versatility of a white button-down. There’s a good chance you already have one of these classic pieces in your closet. The best part is that there are options available at different price points. If you aren’t sure if a white button-down is for you, try one of these linen shirts.
06.
Handcrafted Cane Vase
Fresh flowers need a pretty vase, and Mark and Graham have many beautiful options! I love this coastal style.
Don’t have a hydrangea bush in your yard like the beach house in Something’s Gotta Give? Me either (I wish!). Trader Joe’s and other grocery chains have beautiful hydrangeas you can pick up next time you’re at the store.
07.
1-Wick Scented Candle
You don’t have to light your candles to use them as decor! Even if you don’t like the scent, candles add a cozy feel to a space just with their look.
I am not a huge fan of candles because the scent makes my head hurt. Now I enjoy picking out candles (as long as they aren’t too strong unlit) for a coastal grandmother look on my coffee table or kitchen counter.
08.
Striped Palm Leaf Tote
How cute is this personalized tote bag? Straw bags are perfect for a day at the beach or browsing the farmers market.
Don’t forget to accessorize! From clutches to earrings, rattan accessories are a fun way to add coastal grandmother flair to your outfit.
09.
Scalloped Quilt
A designer look for less? Yes please! Scallops are the cutest coastal detail, and I can’t say enough good things about this quilt.
Elevate any bedroom with this designer-inspired quilt from Amazon. I love using it with other bedding, like a crisp white duvet cover and waffle weave blanket.
YOU MAY ALSO ENJOY: The Best Scalloped Home Decor and Furniture Finds
10.
Cane Cuff Bracelet
How pretty is this gold cuff bracelet? I love the subtle cane detail.
Little things can make a big impact. A coastal grandmother may be full of life but her outfit can be simple and sweet, just like this bracelet!
Conclusion
If you like classic style and warm and cozy interiors with coastal charm, this is the aesthetic for you.
There are many ways to incorporate it into your everyday life, whether you want to switch out individual pieces in your closet or add some decorative items to your home.
You don’t have to spend a fortune to achieve this look. Blending luxury with budget is the ultimate coastal grandmother move.
